Business Model
Business Concept
- We develop, manufacture and market packagings and hygiene films. The main raw material is polyethylene.
- Our products shall add more value than costs and minimise environmental impact.
Vision
- We shall be the leading company in Europe within packagings and hygiene films in terms of sales, service and profitability.
- We shall reach sales of SEK 5 billion by 2012, with solid, stable profitability.
Financial Objectives
- Achieve an average return on operating capital in excess of 20% throughout a business cycle.
- Maintain an equity ratio in excess of 35%.
- Achieve an annual rate of growth (including acquisitions) of 5-10%.
Strategy
We shall create the best customer value by offering products and services that result in the lowest total cost to our customers.
Critical Success Factors
Operational Excellence
- We shall reduce unit costs by developing "best in class" efficiency in all our processes.
- We shall reduce unit costs by developing "best in class" recipes for all our products.
- We shall invest in advanced technology.
- We shall continuously reduce the environmental impact of our operations.
Attractive Products
- We shall provide products with a total quality superior to that of any competitor.
- We shall focus on product differentiation and develop new and more high-performance products.
- We shall constantly develop a more cost-efficient product range.
- We shall continuously reduce the environmental impact of our products.
Customer Service
- We shall provide services with a total quality superior to that of any competitor.
- We shall constantly develop strategic co-operation with customers.
Growth & Expansion
- We shall expand in new markets and through increased market shares.
- We shall add further growth through company acquisitions that support our core business.
Commitment and Skills Development
- We shall invest in developing employee commitment and skills, particularly with regard to:
- Our customers' needs
- Our critical success factors.